Catalog
Page 10
Click to view a copy of the original document.
Scroll down to read the contents of the page.
"We promise you the
most perfect car of its class in the world."
At the first
blush this statement may seem to be far-fetched and unwarranted.
But if you
will pursue the subject a little bit further we believe that you will
agree with us that we are fully justified in making such a promise;
and perfectly able to fulfill it.
We assume
that you will grant that an automobile from which all engine trouble
has been absolutely eliminated comes pretty close to being a perfect
car.
Well, engine
troubles ceased in the Elmore several years ago. We mean this statement
to be accepted literally. We sell the Elmore - and our agents sell
it - with the absolute assurance that the last possible element of
trouble is eliminated from the valveless two-cycle engine.
It is difficult
for us to state this apparently simple but vitally important fact
as clearly as we would like. It is almost impossible to convince the
perspective buyer that he is not going to have any trouble at all
with his engine - and yet that is precisely what we want you to expect
from the valveless two-cycle Elmore. We mean literally, as we have
said in another paragraph in this book, there is nothing for the Elmore
owner to pay attention to but the spark-plug.
to top of page
Catalog
Page 11
Click to view a copy of the original document.
Scroll down to read the contents of the page.
To make such
a sweeping promise on behalf of any four-cycle engine would, of course,
be suicidal. No man who owns a four-cycle car, no matter how high
its price nor how perfect its construction, can hope to be immune
from engine trouble; for the very simple reason that the four-cycle
principle itself, being based on complication, is productive of trouble.
We dare to
promise you what the builder of a four-cycle car cannot promise you,
precisely because ours is a two-cycle car; a car whose flow of power,
as we have repeatedly said, is continuous, rhythmical, and unbroken.
We dare to
promise you what no builder of a four-cycle car can promise you, moreover,
because ours is a valveless as well as a two-cycle engine.
We do not
intend, at this late date, to describe in detail the tremendous amount
of trouble which you escape in the elimination of valves. If you have
owned a four-cycle car of any type or size, just stop and think how
much worriment and expense you would have saved had there been no
valves, cams, springs, rollers, lifts, pins, or other parts on your
engine.
If you think
this one point over seriously enough, bearing in mind all the time
that the Elmore engine has absolutely no valves, cams, or any of the
attendant parts, it will not be necessary for us to emphasize the
fact that we are warranted in promising you immunity from engine trouble.
There exists
this year, however, an additional reason why we are able to promise
you "the most perfect car of its class in the world." Perhaps
we would not have been warranted in so sweeping a statement last year,
for last year the Elmore, like all other cars, was subject to a lesser
degree to the ignition troubles which are common to all types.
When we say
to you that for 1908 with the installation of the Atwater-Kent generator
we have absolutely eliminated all ignition troubles, you will begin
to realize that the promise which we have made for 1908 is fully justified
by the facts.
We consider
the installation of our new ignition system to be almost as vital
and far-reaching in its effects as was our adoption,
to top of page
